My eBusiness Is Not Making Money. Why?

There are several reasons why the average website does not make money.

Some of the most common problems are:

  • Wrong keywords
  • Static Website that has been dropped from search engines
  • Targeting surfers not buyers
  • Shopping Cart Flaws
  • No marketing pushing it below marketed websites on the searches
  • Broken links
  • No Robot.txt file
  • No Meta Tags
  • No inbound links
  • Bad code stops webpage from being indexed
  • Website was banned from search engines
  • Website is not indexed
  • Not enough pages of content to support meta tags
  • No pages at top of searches
  • Navigation structure problems

 

Can I Fix These Problems?

Most e-business owners can achieve high ranking on a search engine, but it takes time. They also need to focus several hours a week to updating their SEO knowledge, taking courses, reading the SEO news and tutorials.

Most e-business owners do not realize that the search engines always change their rules. Google changed their rules three times last years. Search engines that ranked at the top last fall dropped off the radar within days.  

A regular service can make instant changes when the search engines change the rule. It may take months for an e-business owner to hear about the news and make changes, by that time the damage is already done.

What Can An eMarketing Service Do For Me?

How much is an hour of your time worth? The fact is, most business owners can regain the cost of a service in 10 - 20 hours. An effective DIY program without a network will cost $150 worth of traffic, and 20 - 50 hours a month. This does not include education.

It is a much better use of a business owner’s time to let the Internet Marketers promote the website. This leaves the business owner 20 - 50 hours to study conversion, e-sales, writing cutting-edge content, and communicating with their clients.

Can I expect instant results from eMarketing?

An e-business that has a fully optimized shopping cart, effective articles and content on their website, and a good navigation site all in place will see instant results. A website that is already an effective sales tool but just needs traffic will see benefits.

A website that does not have these tools in place will see results within time. They can work with their Search Engine Marketing service to learn what sells, what does not, and how to attract the right traffic.   This can be a cost effective alternative to hiring a marketing campaign at a cost of $5000 - $10 000.

What Service is Best For Me?

This depends on whether the website and shopping cart is optimized already. If it is optimized, then opting for a Lead Generation program will drive qualified traffic to your business. This traffic can be used to test the conversion ratio.

The lead generation programs also involve optimization and search engine placement, but it includes having targetted traffic driven to the website.

Read More About Lead Generation Business Solutions Here